Your Target Audience Buyer Persona Is:
The Philosophical Innovator
There is a great deal to understand about the Philosophical Innovator’s mindset when it comes to the way they approach the buyer’s journey. Anyone trying to sell to a Philosophical Innovator can get into some real trouble unless they appeal to their analytical side. Philosophical Innovators thrive on logic, so you can’t really get them with cheap tricks and simple gimmicks. Sellers have to be smart and avoid trying to influence them or persuade them directly.
Genuine nonconformists, fascinated by the many complexities of life, and capable of deep, abstract thinking, Philosophical Innovators will always open up to a smart sales approach, and with the right marketing tools and attitude, you can get them to come to you without any direct persuasion at all.
Click the button below to go deeper and perform an Advanced Buyer Persona Audit of your target audience.