Your Target Audience Buyer Persona Is:

The Observant Artisan

The Observant Artisan is a somewhat rare personality, especially among women. Preferring to keep to themselves while at the same time really enjoying the exploration of the world around them and their ability to try out new experiences, Observant Artisans are quick to accept and somewhat easy to deal with, as long as you don’t restrict their movements.

While most Observant Artisans have a reputation to jump straight into new experiences, they are still very rational and rarely buy anything simply because of an emotional choice. Nevertheless, their impulsive nature can still take over from time to time, so they are likely to try out just about anything, as long as it might help them on their “trial and error” journey.


Click the button below to go deeper and perform an Advanced Buyer Persona Audit of your target audience.

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