Your Target Audience Buyer Persona Is:
The Conscientious Helper
The Conscientious Helper is a strong extroverted personality who loves social stability and prefers to uphold traditional standards and social hierarchies that have already been established. Oftentimes, these individuals will be extremely passionate about helping others and they’ll regard the problems faced by their peers as their own. Loyal, noticeable, and capable of forming strong social bonds, Conscientious Helpers also have excellent organizational skills.
Their intensity and conviction will often be fueled by established, concrete beliefs about what should be good for everyone and they will rarely hesitate in openly expressing those beliefs even if the result might lead to a certain degree of resistance from others.
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