Your Target Audience Buyer Persona Is:

The Analytical Problem Solver

The introverted mindset and high intellect of the Analytical Problem Solver, as well as their tendency to prefer making choices based on dynamic strategies and decisive action, makes them a highly analytical buyer who rarely buys anything on impulse.

Analytical Problem Solvers are not big on social interaction, and they prefer to keep to themselves. At the same time, they will be fascinated by a debate and by anything that challenges their view of the world. Imagine trying to influence the decision of a general who is already putting the pieces of the puzzle together to set their plan in motion. That is pretty much an accurate description of what Analytical Problem Solvers are like once they decide to shop for something.

Click the button below to go deeper and perform an Advanced Buyer Persona Audit of your target audience.