About this course
In this course you will gain a deeper understanding of the Observant Artisan Buyer Persona so that you can validate your market research and better align your marketing message with them.
The Observant Artisan is a somewhat rare personality, especially among women. Preferring to keep to themselves while at the same time really enjoying the exploration of the world around them and their ability to try out new experiences, Observant Artisans are quick to accept and somewhat easy to deal with, as long as you don’t restrict their movements. While most Observant Artisans have a reputation to jump straight into new experiences, they are still very rational and rarely buy anything simply because of an emotional choice.
Nevertheless, their impulsive nature can still take over from time to time, so they are likely to try out just about anything, as long as it might help them on their “trial and error” journey.
After completing this short course you will have taken significant steps toward acquiring the required buyer empathy to improve your ability to convert your target audience into buyers, your buyers into repeat buyers, and your repeat buyers into brand ambassadors.
Empathy, as defined by Roman Krznaric (who is a founding faculty member of The School of Life in London, England), is "the art of stepping imaginatively into the shoes of another person, understanding their feelings and perspectives, and using that understanding to guide your actions." The way this course will prepare you for that is outlined in the course structure below:
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