About this course
In this course you will gain a deeper understanding of the Inspired Innovator Buyer Persona so that you can validate your market research and better align your marketing message with them.
The Inspired Innovator personality type is one of the true intellectual forces among all personalities, and their keen, unconventional social approach will never let others forget that fact. Enthusiastic talkers, Inspired Innovators love pursuing knowledge and sharing it with their peers for the simple reason that it’s fun for them to do so. They will also engage in difficult topics and seek to educate the people around them, as long as they can find the knowledge and resources to help them do so.
Inspired Innovators are also highly creative, and they love exploring new ideas and finding new ways to analyze, share banter, and influence those around them.
After completing this short course you will have taken significant steps toward acquiring the required buyer empathy to improve your ability to convert your target audience into buyers, your buyers into repeat buyers, and your repeat buyers into brand ambassadors.
Empathy, as defined by Roman Krznaric (who is a founding faculty member of The School of Life in London, England), is "the art of stepping imaginatively into the shoes of another person, understanding their feelings and perspectives, and using that understanding to guide your actions." The way this course will prepare you for that is outlined in the course structure below:
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