General
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The Inspired Innovator: Advanced Buyer Persona Audit

4 Lessons Easy

About this course

Intellectual, unconventional, and driven by a strong desire to understand the people and ideas that surround them, Inspired Innovators are true externalized visionaries who love to engage in social situations and enjoy discussing just about anything under the sun. They can basically talk you under the table with ease, and they don’t hesitate to even approach taboo or difficult topics simply for the purpose of exploring all their most intricate details. What drives them the most is a thirst for knowledge and the desire to prove their point in any conversation they take part in.Inspired Innovators can get in trouble quickly if they don’t have all the facts and they jump headfirst into a discussion where they are outmatched. Fortunately, Inspired Innovators love to be the underdog, and they won’t be too disturbed by this situation. However, despite their desire to be independent, they will often be at a loss when it comes to piecing things together in order to follow through with their plans of leadership and with being consistent in their arguments. Most Inspired Innovators handle this problem by relying on others and finding resources. The ones who are more intellectually driven rather than social, will aim to research subjects as much as possible before presenting coherent and detailed ideas that are not necessarily their own, but that do solve the issue. Alongside the use of logic and their strong intuition, the support they get is often essential to taking their plans to fruition.Inspired Innovators might be dissuaded from making a buyer’s decision if they aren’t presented with consistent enough information about the solution or the product in question. If they feel that the ad they’re watching is vague or focused mainly on superficial appearances, they will not follow through, and they’ll likely look elsewhere.

Course Structure

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What Is the Inspired Innovator’s Mindset?

  • What are they trying to achieve and why? Knowing how they frame the world around them will help you strike the appropriate tone when you communicate with them.
  • What are their problems & pain points and how do they overcome them? They won't care how much you know until they know how much you care.
  • What would prevent them from making a buying decision? This is a case of what you don't know can actually hurt you; you must understand this point if you ever hope to win them over as a customer or client.
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What Resonates with the Inspired Innovator?

  • How can you improve their average day? The value they receive from you is measured in the distance between their undesirable before-state and a desirable after-state that your product or service must provide; your marketing message should clearly communicate this.
  • How much persuasion do they need before making a buying decision? Knowing whether they are more or less inclined to be skeptical (doubt based on insufficient evidence) or cynical (doubt despite sufficient evidence) will be vital in crafting an effective marketing message that translates into increased sales.
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How Does the Inspired Innovator Behave Throughout the Buyer’s Journey?

  • The Awareness Stage: Recognizing how they uniquely move from being problem-aware to becoming solution-aware will greatly shape your messaging at the top of your marketing funnel.
  • The Consideration Stage: Knowing how they, in particular, synthesize information throughout the middle of your marketing funnel is essential in moving them off the fence and onto making a buying decision.
  • The Decision Stage: Understanding the distinctive way they go about choosing your one product or service that meets their needs is vital so that you don't squander all of your efforts that ultimately led them to your checkout cart or desired conversion at the bottom of your marketing funnel.
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What is the Best Suited Animated Storytelling Approach for the Inspired Innovator?

  • How does your animated video's look & feel align with your overall marketing strategy? Your product or service should be the primary factor in choosing your animated video's storytelling approach but understanding how to align it with the Inspired Innovator's Buyer Persona is what separates you from the vast majority of your competition.
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