About this course
In this course you will gain a deeper understanding of the Industrious Caretaker Buyer Persona so that you can validate your market research and better align your marketing message with them.
The Industrious Caretaker is an extremely loving and caring individual who wants nothing but to help others and help create or maintain a sense of stability in the social community that they are a part of. Whether they exercise that approach at work, at home, or among their neighbors, the Industrious Caretaker will often be seen as the quiet, introverted organizers whom everyone seeks out for advice. They love forming strong social bonds and just about everything they do revolves around the social norms and structures of their community. Their strongest goal is to be of help to others and to gain recognition for their helpful and protective nature.
After completing this short course you will have taken significant steps toward acquiring the required buyer empathy to improve your ability to convert your target audience into buyers, your buyers into repeat buyers, and your repeat buyers into brand ambassadors.
Empathy, as defined by Roman Krznaric (who is a founding faculty member of The School of Life in London, England), is "the art of stepping imaginatively into the shoes of another person, understanding their feelings and perspectives, and using that understanding to guide your actions." The way this course will prepare you for that is outlined in the course structure below:
Please log in again. The login page will open in a new tab. After logging in you can close it and return to this page.