General
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The Industrious Caretaker: Advanced Buyer Persona Audit

4 Lessons Easy

About this course

The Industrious Caretaker is a humble, caring, and highly conscientious personality type that loves being helpful to their family and community. A person who has this personality type will use all their resources to make sure that everyone around them is being taken care of and that they are the ones pulling the strings behind the successes of those they care about. Their sole desire is to see harmony among their peers and to feel that they are of help to all those who are part of their community, workforce, or family.The main problems that Industrious Caretakers have to deal with have to do with making sure that their efforts are actually noticed. Since they are humble and rarely draw attention to themselves, they can often be taken for granted, and people can treat them like they’re not actually doing anything. Despite being introverted, Industrious Caretakers are naturally social, and they need to see validation for their actions and to feel that they are truly of help.They deal with these issues by using their resources and social skills to build stronger bonds with the people around them and to make sure everyone upholds and observes the rules and traditions that the community is built on. Highly traditional in their mindset, Industrious Caretakers can therefore influence others and make them see their true value in an indirect fashion.Unconventional ads, products that go against the established norms, and anything that doesn’t fit into their view of what would be helpful to get their efforts noticed will largely be ignored by an Industrious Caretaker. Unless they can find something that fits their mindset and their goal for establishing themselves as a strong and vital pillar of their communities, they will avoid making a buying decision.

Course Structure

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What Is the Industrious Caretaker’s Mindset?

  • What are they trying to achieve and why? Knowing how they frame the world around them will help you strike the appropriate tone when you communicate with them.
  • What are their problems & pain points and how do they overcome them? They won't care how much you know until they know how much you care.
  • What would prevent them from making a buying decision? This is a case of what you don't know can actually hurt you; you must understand this point if you ever hope to win them over as a customer or client.
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What Resonates with the Industrious Caretaker?

  • How can you improve their average day? The value they receive from you is measured in the distance between their undesirable before-state and a desirable after-state that your product or service must provide; your marketing message should clearly communicate this.
  • How much persuasion do they need before making a buying decision? Knowing whether they are more or less inclined to be skeptical (doubt based on insufficient evidence) or cynical (doubt despite sufficient evidence) will be vital in crafting an effective marketing message that translates into increased sales.
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How Does the Industrious Caretaker Behave Throughout the Buyer’s Journey?

  • The Awareness Stage: Recognizing how they uniquely move from being problem-aware to becoming solution-aware will greatly shape your messaging at the top of your marketing funnel.
  • The Consideration Stage: Knowing how they, in particular, synthesize information throughout the middle of your marketing funnel is essential in moving them off the fence and onto making a buying decision.
  • The Decision Stage: Understanding the distinctive way they go about choosing your one product or service that meets their needs is vital so that you don't squander all of your efforts that ultimately led them to your checkout cart or desired conversion at the bottom of your marketing funnel.
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What is the Best Suited Animated Storytelling Approach for the Industrious Caretaker?

  • How does your animated video's look & feel align with your overall marketing strategy? Your product or service should be the primary factor in choosing your animated video's storytelling approach but understanding how to align it with the Industrious Caretaker's Buyer Persona is what separates you from the vast majority of your competition.
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