About this course
In this course you will gain a deeper understanding of the Imaginative Idealist Buyer Persona so that you can validate your market research and better align your marketing message with them.
Original and compassionate beings to their core, Imaginative Idealists always want to uplift and give back to the world. Whether through meaningful conversations or through the products they buy, they always seek authenticity and deeper meaning, being driven by their emotions and intuition, rather than reasoning and judgment. The Imaginative Idealist will never accept restrictive or harmful ideas, and they often resonate with spiritual minded thinking.
Able to spontaneously make inspired choices and see through superficial things, most Imaginative Idealists tend to become private individuals who are still able to open up to the world through their compassion and willingness to uplift and support others.
After completing this short course you will have taken significant steps toward acquiring the required buyer empathy to improve your ability to convert your target audience into buyers, your buyers into repeat buyers, and your repeat buyers into brand ambassadors.
Empathy, as defined by Roman Krznaric (who is a founding faculty member of The School of Life in London, England), is "the art of stepping imaginatively into the shoes of another person, understanding their feelings and perspectives, and using that understanding to guide your actions." The way this course will prepare you for that is outlined in the course structure below:
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