About this course
In this course you will gain a deeper understanding of the Idealist Organizer Buyer Persona so that you can validate your market research and better align your marketing message with them.
The Idealist Organizer is one of the rarer personalities out there. They love to be leaders or teachers, and they have a lot of confidence and conviction, as well as a strong sense of altruism that inspires confidence in others and tends to get them a lot of influence among their peers. Politicians, coaches, doctors and teachers are typically some of the professions associated with this personality trait.
Idealist Organizers also love to organize things and people like a skilled general or strategist would. Their main desire is to form powerful bonds, be surrounded by positive, engaging people who love their presence, and being able to organize their lives and the lives of others to point them towards harmony and a better existence.
After completing this short course you will have taken significant steps toward acquiring the required buyer empathy to improve your ability to convert your target audience into buyers, your buyers into repeat buyers, and your repeat buyers into brand ambassadors.
Empathy, as defined by Roman Krznaric (who is a founding faculty member of The School of Life in London, England), is "the art of stepping imaginatively into the shoes of another person, understanding their feelings and perspectives, and using that understanding to guide your actions." The way this course will prepare you for that is outlined in the course structure below:
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