The Idealist Organizer: Advanced Buyer Persona Audit

4 Lessons Easy

About this course

Have you ever wondered what type of personality a politician or a leader might fall under? The Idealist Organizer is the personality that embodies all the leadership qualities that these individuals might have, including remarkable confidence, influence, energy, a powerful talent for organizing everyone and everything, and a firm belief in the power of the people. Idealist Organizers want to inspire and help people achieve their highest potential. This is their main goal and this is how they usually see their place in the world.Idealist Organizers struggle with two main problems, both of which are hard to define as such in the fast paced world we live in. One is that they can see too much potential in someone and overextend themselves to try to force them to fulfill it – like an overzealous coach pushing their student. The other is that some Organizers can end up over-analyzing someone’s faults or seeing that person’s faults in themselves.The best Idealist Organizers out there can deal with these issues by learning to stop while they’re ahead and to relax when needed. They often require resources or assistance in order to do that, and in most cases that comes from something or someone that is meant to help them get in touch with their feelings and achieve an inner balance between extroversion and taking care of themselves.Most Idealist Organizers can be extremely picky with what they buy. Their organizational skills and judging personality makes them want to ensure that everything they purchase will fit in with their plans to gain influence and organize their and other people’s lives better. At the same time, Idealist Organizers are also somewhat intuitive, and they can have strong emotions about certain products, once they truly become hooked.

Course Structure

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What Is the Idealist Organizer’s Mindset?

  • What are they trying to achieve and why? Knowing how they frame the world around them will help you strike the appropriate tone when you communicate with them.
  • What are their problems & pain points and how do they overcome them? They won't care how much you know until they know how much you care.
  • What would prevent them from making a buying decision? This is a case of what you don't know can actually hurt you; you must understand this point if you ever hope to win them over as a customer or client.
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What Resonates with the Idealist Organizer?

  • How can you improve their average day? The value they receive from you is measured in the distance between their undesirable before-state and a desirable after-state that your product or service must provide; your marketing message should clearly communicate this.
  • How much persuasion do they need before making a buying decision? Knowing whether they are more or less inclined to be skeptical (doubt based on insufficient evidence) or cynical (doubt despite sufficient evidence) will be vital in crafting an effective marketing message that translates into increased sales.
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How Does the Idealist Organizer Behave Throughout the Buyer’s Journey?

  • The Awareness Stage: Recognizing how they uniquely move from being problem-aware to becoming solution-aware will greatly shape your messaging at the top of your marketing funnel.
  • The Consideration Stage: Knowing how they, in particular, synthesize information throughout the middle of your marketing funnel is essential in moving them off the fence and onto making a buying decision.
  • The Decision Stage: Understanding the distinctive way they go about choosing your one product or service that meets their needs is vital so that you don't squander all of your efforts that ultimately led them to your checkout cart or desired conversion at the bottom of your marketing funnel.
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What is the Best Suited Animated Storytelling Approach for the Idealist Organizer?

  • How does your animated video's look & feel align with your overall marketing strategy? Your product or service should be the primary factor in choosing your animated video's storytelling approach but understanding how to align it with the Idealist Organizer's Buyer Persona is what separates you from the vast majority of your competition.