The Hardworking Industrialist: Advanced Buyer Persona Audit

4 Lessons Easy

About this course

Also known as “Supervisor” personalities, Hardworking Industrialists are hardworking, traditional minded people who focus mainly on facts and are sensibly extroverted in their pursuits. They enjoy being with people and they are highly organized and rational, rarely pondering anything that goes beyond the regular, worldly values that they know about, and often being engaged in actions that help shape, structure, and organize their surroundings and communities. These personalities thrive on being grounded and upholding the rules and their main pursuit is to reach their goals at work and lead others towards achieving excellence.The main pain points associated with Hardworking Industrialists have to do with their strong desire to organize groups and overlook the unique qualities of individuals, which often use emotions as well as thinking to make decisions. Because of their rational thinking, Hardworking Industrialists want others to have the same qualities as them and they feel frustrated when others can’t keep up.Hardworking Industrialists compensate for this lacking by striving to learn more from their subordinates and to become true leaders who are able to see the value of the individual as well as that of the group. To do this, they often devote resources, read books, and strive to observe people better in social situations. Even if they don’t always understand the interests and unique qualities of some people, they will always look for qualities in those people that the Hardworking Industrialist can use as part of their own plans and they do so in an unbiased fashion.Hardworking Industrialists make buying decisions based on clear guidelines on what they need to pursue their goals. Anything that falls short of those guidelines will be overlooked. They need clear, down-to-earth explanations and solutions that don’t involve anything vague or abstract. They also hate verbosity and wasting time on long ads that seem to only focus on superficial and emotional value, rather than on the practical.

Course Structure

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What Is the Hardworking Industrialist's Mindset?

  • What are they trying to achieve and why? Knowing how they frame the world around them will help you strike the appropriate tone when you communicate with them.
  • What are their problems & pain points and how do they overcome them? They won't care how much you know until they know how much you care.
  • What would prevent them from making a buying decision? This is a case of what you don't know can actually hurt you; you must understand this point if you ever hope to win them over as a customer or client.
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What Resonates with the Hardworking Industrialist?

  • How can you improve their average day? The value they receive from you is measured in the distance between their undesirable before-state and a desirable after-state that your product or service must provide; your marketing message should clearly communicate this.
  • How much persuasion do they need before making a buying decision? Knowing whether they are more or less inclined to be skeptical (doubt based on insufficient evidence) or cynical (doubt despite sufficient evidence) will be vital in crafting an effective marketing message that translates into increased sales.
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How Does the Hardworking Industrialist Behave Throughout the Buyer’s Journey?

  • The Awareness Stage: Recognizing how they uniquely move from being problem-aware to becoming solution-aware will greatly shape your messaging at the top of your marketing funnel.
  • The Consideration Stage: Knowing how they, in particular, synthesize information throughout the middle of your marketing funnel is essential in moving them off the fence and onto making a buying decision.
  • The Decision Stage: Understanding the distinctive way they go about choosing your one product or service that meets their needs is vital so that you don't squander all of your efforts that ultimately led them to your checkout cart or desired conversion at the bottom of your marketing funnel.
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What is the Best Suited Animated Storytelling Approach for the Hardworking Industrialist?

  • How does your animated video's look & feel align with your overall marketing strategy? Your product or service should be the primary factor in choosing your animated video's storytelling approach but understanding how to align it with the Hardworking Industrialist's Buyer Persona is what separates you from the vast majority of your competition.