About this course
In this course you will gain a deeper understanding of the Hardworking Industrialist Buyer Persona so that you can validate your market research and better align your marketing message with them.
Grounded, practical, and down-to-earth leaders, Hardworking Industrialists fit in well in almost any type of working or business environment. They excel at being good organizers and helping people find their compass when they need someone to take the lead and make all the practical decisions that a community or an organization needs to follow. Although they are not natural born, charismatic leaders, Hardworking Industrialists love taking positions of leadership, since they allow them the freedom to set their own goals and to use people and resources in order to get those goals completed.
Their excellent people skills are matched only by their practical understanding of what groups and individuals can bring to the table in order to improve the chance of increased productivity and success.
After completing this short course you will have taken significant steps toward acquiring the required buyer empathy to improve your ability to convert your target audience into buyers, your buyers into repeat buyers, and your repeat buyers into brand ambassadors.
Empathy, as defined by Roman Krznaric (who is a founding faculty member of The School of Life in London, England), is "the art of stepping imaginatively into the shoes of another person, understanding their feelings and perspectives, and using that understanding to guide your actions." The way this course will prepare you for that is outlined in the course structure below:
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