The Gentle Caretaker: Advanced Buyer Persona Audit

4 Lessons Easy

About this course

Gentle Caretakers can be spotted almost immediately when they are in their prime. One of the main things to remember about the Gentle Caretaker is that, despite being gentle souls, they are strongly driven by their desire to be themselves, to follow their own ideals and to live in the present. Also very soothing and loving, they try to help others as much as possible by bringing beauty and comfort to their lives, and they might follow careers as fashion designers, massage therapists or even artists. The greatest achievement that Gentle Caretakers aspire towards is to be who they are in their own sensuous, adventuresome, and colorful way.The main problems that Gentle Caretakers struggle with is their ability to plan for the future and to deal with people who are restrictive and who are not supporting their passion. Often disorganized and unable to find their compass in life, they can struggle trying out multiple career paths without finding the one that actually suits them. Moreover, Gentle Caretakers can easily get discouraged when faced with people with a stronger personality, due to their willingness to blend in and accommodate others.The way in which Gentle Caretakers deal with these pain points is by surrounding themselves with close friends and people who can help them and by seeking their own solutions that are often found spontaneously and by impulse. They don’t dwell on the past or future. Instead, they sometimes retreat to a place where it’s just them – or at most a couple of close friends – and think about or discuss their problems until they find a way out. They then return to the outside world completely transformed.Overly restrictive “shoulds” and people telling them that they are wrong in their approach can make Gentle Caretakers retract and avoid such ads. What makes them avoid a buyer’s choice even more is an ad or product that supports the status quo and encourages them to “fix” themselves in order to follow the norm.

Course Structure

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What Is the Gentle Caretaker’s Mindset?

  • What are they trying to achieve and why? Knowing how they frame the world around them will help you strike the appropriate tone when you communicate with them.
  • What are their problems & pain points and how do they overcome them? They won't care how much you know until they know how much you care.
  • What would prevent them from making a buying decision? This is a case of what you don't know can actually hurt you; you must understand this point if you ever hope to win them over as a customer or client.
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What Resonates with the Gentle Caretaker?

  • How can you improve their average day? The value they receive from you is measured in the distance between their undesirable before-state and a desirable after-state that your product or service must provide; your marketing message should clearly communicate this.
  • How much persuasion do they need before making a buying decision? Knowing whether they are more or less inclined to be skeptical (doubt based on insufficient evidence) or cynical (doubt despite sufficient evidence) will be vital in crafting an effective marketing message that translates into increased sales.
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How Does the Gentle Caretaker Behave Throughout the Buyer’s Journey?

  • The Awareness Stage: Recognizing how they uniquely move from being problem-aware to becoming solution-aware will greatly shape your messaging at the top of your marketing funnel.
  • The Consideration Stage: Knowing how they, in particular, synthesize information throughout the middle of your marketing funnel is essential in moving them off the fence and onto making a buying decision.
  • The Decision Stage: Understanding the distinctive way they go about choosing your one product or service that meets their needs is vital so that you don't squander all of your efforts that ultimately led them to your checkout cart or desired conversion at the bottom of your marketing funnel.
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What is the Best Suited Animated Storytelling Approach for the Gentle Caretaker?

  • How does your animated video's look & feel align with your overall marketing strategy? Your product or service should be the primary factor in choosing your animated video's storytelling approach but understanding how to align it with the Gentle Caretaker's Buyer Persona is what separates you from the vast majority of your competition.