About this course
In this course you will gain a deeper understanding of the Gentle Caretaker Buyer Persona so that you can validate your market research and better align your marketing message with them.
At first glance, Gentle Caretakers will seem like they completely contradict themselves. While being gentle and caring, and seeming to want to adapt to people and situations as easily as possible, they also prefer to live completely as who they are in the present. However, when we look more closely, we’ll find that the two tendencies are harmonious, and their main desire is to live in a world where they can fit in while being themselves among others.
Highly creative and artistic, Gentle Caretakers are also spontaneous, and they love following their feelings. You’ll find them to be loyal friends who have an excellent fashion sense.
After completing this short course you will have taken significant steps toward acquiring the required buyer empathy to improve your ability to convert your target audience into buyers, your buyers into repeat buyers, and your repeat buyers into brand ambassadors.
Empathy, as defined by Roman Krznaric (who is a founding faculty member of The School of Life in London, England), is "the art of stepping imaginatively into the shoes of another person, understanding their feelings and perspectives, and using that understanding to guide your actions." The way this course will prepare you for that is outlined in the course structure below:
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