The Energetic Thrillseeker: Advanced Buyer Persona Audit

4 Lessons Easy

About this course

The Energetic Thrillseeker is one of the most charismatic, nonchalant, and intelligently blunt personality types you will encounter. Their sole purpose in life seems to be in the center of the spotlight and to enjoy the company and the admiration of those around them. Energetic Thrillseekers always try to be in the center of attention, to make blunt, worldly jokes and to get people to notice them. However, despite their intelligence, they don’t enjoy formal settings and often have trouble with the rules present in places like schools and workplaces. Creative and ingenious, as well as bold and daring, they love making their own rules and trying out new things that no one in a million years would think about trying. This desire for new experiences and strong, bold decisions can often land them in trouble or even put them in danger.The main problems and pain points that Energetic Thrillseekers have to deal with are usually being too insensitive to people’s secrets and problems and being too ignorant of abstract ideas and values that have nothing to do with their typical “what is” practical mentality. They deal with these issues mainly through damage control and by being unapologetic about what doesn’t interest them. A strong, practical personality who isn’t afraid of saying what’s on their mind, Energetic Thrillseekers will give you feedback almost immediately and tell you what’s bothering them or what doesn’t interest them. Also, they can be remarkably observant, so as quickly as they make an insensitive comment, they will notice if it caused any hard feelings and seek to rectify the issue immediately.These energetic thrill seekers get easily bored and will not tolerate long, complicated or abstract ads that focus on metaphysical values and use complex explanations to get their point across. Such ads and presentations will make the normally enthusiastic Energetic Thrillseeker lose interest fast and avoid even trying to find out more.

Course Structure

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What Is the Energetic Thrillseeker's Mindset?

  • What are they trying to achieve and why? Knowing how they frame the world around them will help you strike the appropriate tone when you communicate with them.
  • What are their problems & pain points and how do they overcome them? They won't care how much you know until they know how much you care.
  • What would prevent them from making a buying decision? This is a case of what you don't know can actually hurt you; you must understand this point if you ever hope to win them over as a customer or client.
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What Resonates with the Energetic Thrillseeker?

  • How can you improve their average day? The value they receive from you is measured in the distance between their undesirable before-state and a desirable after-state that your product or service must provide; your marketing message should clearly communicate this.
  • How much persuasion do they need before making a buying decision? Knowing whether they are more or less inclined to be skeptical (doubt based on insufficient evidence) or cynical (doubt despite sufficient evidence) will be vital in crafting an effective marketing message that translates into increased sales.
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How Does the Energetic Thrillseeker Behave Throughout the Buyer’s Journey?

  • The Awareness Stage: Recognizing how they uniquely move from being problem-aware to becoming solution-aware will greatly shape your messaging at the top of your marketing funnel.
  • The Consideration Stage: Knowing how they, in particular, synthesize information throughout the middle of your marketing funnel is essential in moving them off the fence and onto making a buying decision.
  • The Decision Stage: Understanding the distinctive way they go about choosing your one product or service that meets their needs is vital so that you don't squander all of your efforts that ultimately led them to your checkout cart or desired conversion at the bottom of your marketing funnel.
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What is the Best Suited Animated Storytelling Approach for the Energetic Thrillseeker?

  • How does your animated video's look & feel align with your overall marketing strategy? Your product or service should be the primary factor in choosing your animated video's storytelling approach but understanding how to align it with the Energetic Thrillseeker's Buyer Persona is what separates you from the vast majority of your competition.