About this course
In this course you will gain a deeper understanding of the Energetic Thrillseeker Buyer Persona so that you can validate your market research and better align your marketing message with them.
The Energetic Thrillseeker is one personality that you won’t have trouble picking out from the crowd. They often stand out through their remarkable charisma, willingness to engage with everyone, and desire to be wildly energetic almost at all times. Energetic Thrillseekers get a real thrill from being around people, telling jokes, and observing even the most minute details in a social gathering.
They also love trying things out instead of being cautious, even if it’s something dangerous that they never did before. Capable, rational, and efficient, they will often act before they think, and their materialistic, rational thinking will appeal to the majority of people, while helping them make practical decisions about choosing solutions and buying anything they might need.
After completing this short course you will have taken significant steps toward acquiring the required buyer empathy to improve your ability to convert your target audience into buyers, your buyers into repeat buyers, and your repeat buyers into brand ambassadors.
Empathy, as defined by Roman Krznaric (who is a founding faculty member of The School of Life in London, England), is "the art of stepping imaginatively into the shoes of another person, understanding their feelings and perspectives, and using that understanding to guide your actions." The way this course will prepare you for that is outlined in the course structure below:
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