General
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The Creative Nurturer: Advanced Buyer Persona Audit

4 Lessons Easy

About this course

Despite being introverted and driven by emotions, the Creative Nurturer is an extremely strong and determined personality with firmly established beliefs and a powerful desire to help and nurture others. Creative Nurturers tend to form strong bonds with other people, and their most powerful desire is to reach a point where they can solve problems to such an extent that those around them don’t even need to be helped anymore. This desire makes Creative Nurturers extremely committed and determined to make the right choices. Their ability to uplift and open up to others while doing so is at the same time contrasted by a reluctance in sharing their true feelings and desires with all but a select few individuals that they trust. The main pain point that affects Creative Nurturers is their inability to recharge properly. Their introversion serves this purpose, but their desire to nurture and help others often clashes with it, so people perceive them to be extroverts and try to pull on them more for support. The compassionate nature of a Creative Nurturer can often become their downfall if they aren’t able to withdraw and take care of themselves.Creative Nurturers deal with this problem by retreating temporarily and “living to fight another day.” They will often form a personal sanctuary of sorts that will not be accessible to anyone but a few select individuals, and they’ll usually surround themselves with things that help to uplift and inspire them, so that they can later go back into the world and solve everyone’s problems.Products and ideas that openly promote selfishness and non-flexible, unhelpful views will be on the Creative Nurturer’s blacklist from the start. They will not make buying decisions based on an analytical approach as long as it feels self-serving and at the expense of others; they’ll prefer products that inspire and serve a higher purpose rather than being seen as immediately practical.

Course Structure

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What Is the Creative Nurturer’s Mindset?

  • What are they trying to achieve and why? Knowing how they frame the world around them will help you strike the appropriate tone when you communicate with them.
  • What are their problems & pain points and how do they overcome them? They won't care how much you know until they know how much you care.
  • What would prevent them from making a buying decision? This is a case of what you don't know can actually hurt you; you must understand this point if you ever hope to win them over as a customer or client.
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What Resonates with the Creative Nurturer?

  • How can you improve their average day? The value they receive from you is measured in the distance between their undesirable before-state and a desirable after-state that your product or service must provide; your marketing message should clearly communicate this.
  • How much persuasion do they need before making a buying decision? Knowing whether they are more or less inclined to be skeptical (doubt based on insufficient evidence) or cynical (doubt despite sufficient evidence) will be vital in crafting an effective marketing message that translates into increased sales.
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How Does the Creative Nurturer Behave Throughout the Buyer’s Journey?

  • The Awareness Stage: Recognizing how they uniquely move from being problem-aware to becoming solution-aware will greatly shape your messaging at the top of your marketing funnel.
  • The Consideration Stage: Knowing how they, in particular, synthesize information throughout the middle of your marketing funnel is essential in moving them off the fence and onto making a buying decision.
  • The Decision Stage: Understanding the distinctive way they go about choosing your one product or service that meets their needs is vital so that you don't squander all of your efforts that ultimately led them to your checkout cart or desired conversion at the bottom of your marketing funnel.
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What is the Best Suited Animated Storytelling Approach for the Creative Nurturer?

  • How does your animated video's look & feel align with your overall marketing strategy? Your product or service should be the primary factor in choosing your animated video's storytelling approach but understanding how to align it with the Creative Nurturer's Buyer Persona is what separates you from the vast majority of your competition.
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