About this course
In this course you will gain a deeper understanding of the Creative Nurturer Buyer Persona so that you can validate your market research and better align your marketing message with them.
Introverted, yet having strong beliefs and a willingness to help others almost beyond any other personalities, the Creative Nurturer is truly a rare breed. Often perceived as extroverted by others because of their determination to be of help and to solve problems for those around them, Creative Nurturers often stretch out beyond their abilities and need time alone to recharge their batteries.
However, what truly sets Creative Nurturers apart from anyone else is their strong desire to solve problems completely. Extremely caring and nurturing, they will seek the solutions that not only offer temporary help, but also get to the root of the problem, and make it so that it never comes back again.
After completing this short course you will have taken significant steps toward acquiring the required buyer empathy to improve your ability to convert your target audience into buyers, your buyers into repeat buyers, and your repeat buyers into brand ambassadors.
Empathy, as defined by Roman Krznaric (who is a founding faculty member of The School of Life in London, England), is "the art of stepping imaginatively into the shoes of another person, understanding their feelings and perspectives, and using that understanding to guide your actions." The way this course will prepare you for that is outlined in the course structure below:
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