The Conscientious Helper: Advanced Buyer Persona Audit

4 Lessons Easy

About this course

A strong social presence, observant, caring and socially oriented, the Conscientious Helper is the kind of personality that wants to be of help to others and to create a stable social structure that everyone will enjoy. The entire life of the Conscientious Helper revolves around social relationships and they often view others’ problems as their own. Trying their best to be of help is their main goal and they will often follow it with a strong judgmental approach based on traditional values and clearly defined ideas of what is “right” and “wrong.”The main problems that Conscientious Helpers struggle with have to do with creating a social environment that everyone wants to be a part of. Because of their strong moral values and their extroverted approach in expressing them, they can run into conflicts and opposition that they definitely don’t prefer. So, they often need help and guidance in finding win-win approaches and methods that will help them relate to people better.They deal with these problems by seeking help from those around them and finding resources to help them keep things clear and organized for everyone. Since they love hierarchy and organization, they will try to use just about any resources they have at their disposal to uphold social stability and establish themselves in a position of authority.Anything that goes against their clearly defined moral code will prevent the Conscientious Helper from making a buying decision. If they see products or ads that are self-serving and have nothing to do with helping people lead better lives, they will likely ignore those as well. Moreover, Conscientious Helpers will seek to uphold the social norm and hierarchy, so they won’t choose anything that could upset that balance among their peers.

Course Structure

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What Is the Conscientious Helper’s Mindset?

  • What are they trying to achieve and why? Knowing how they frame the world around them will help you strike the appropriate tone when you communicate with them.
  • What are their problems & pain points and how do they overcome them? They won't care how much you know until they know how much you care.
  • What would prevent them from making a buying decision? This is a case of what you don't know can actually hurt you; you must understand this point if you ever hope to win them over as a customer or client.
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What Resonates with the Conscientious Helper?

  • How can you improve their average day? The value they receive from you is measured in the distance between their undesirable before-state and a desirable after-state that your product or service must provide; your marketing message should clearly communicate this.
  • How much persuasion do they need before making a buying decision? Knowing whether they are more or less inclined to be skeptical (doubt based on insufficient evidence) or cynical (doubt despite sufficient evidence) will be vital in crafting an effective marketing message that translates into increased sales.
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How Does the Conscientious Helper Behave Throughout the Buyer’s Journey?

  • The Awareness Stage: Recognizing how they uniquely move from being problem-aware to becoming solution-aware will greatly shape your messaging at the top of your marketing funnel.
  • The Consideration Stage: Knowing how they, in particular, synthesize information throughout the middle of your marketing funnel is essential in moving them off the fence and onto making a buying decision.
  • The Decision Stage: Understanding the distinctive way they go about choosing your one product or service that meets their needs is vital so that you don't squander all of your efforts that ultimately led them to your checkout cart or desired conversion at the bottom of your marketing funnel.
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What is the Best Suited Animated Storytelling Approach for the Conscientious Helper?

  • How does your animated video's look & feel align with your overall marketing strategy? Your product or service should be the primary factor in choosing your animated video's storytelling approach but understanding how to align it with the Conscientious Helper's Buyer Persona is what separates you from the vast majority of your competition.