In this course you will gain a deeper understanding of the Analytical Problem Solver Buyer Persona so that you can validate your market research and better align your marketing message with them.
The introverted mindset and high intellect of the Analytical Problem Solver, as well as their tendency to prefer making choices based on dynamic strategies and decisive action, makes them a highly analytical buyer who rarely buys anything on impulse. Analytical Problem Solvers are not big on social interaction, and they prefer to keep to themselves. At the same time, they will be fascinated by a debate and by anything that challenges their view of the world.
Imagine trying to influence the decision of a general who is already putting the pieces of the puzzle together to set their plan in motion. That is pretty much an accurate description of what Analytical Problem Solvers are like once they decide to shop for something.
After completing this short course you will have taken significant steps toward acquiring the required buyer empathy to improve your ability to convert your target audience into buyers, your buyers into repeat buyers, and your repeat buyers into brand ambassadors.
Empathy, as defined by Roman Krznaric (who is a founding faculty member of The School of Life in London, England), is "the art of stepping imaginatively into the shoes of another person, understanding their feelings and perspectives, and using that understanding to guide your actions." The way this course will prepare you for that is outlined in the course structure below: