How to Effectively Create a Profitable Animated Video Marketing Strategy in 30 Days

How to Effectively Create a Profitable Animated Video Marketing Strategy in 30 Days

18 Lessons

Intermediate

Progress

Not started

The Analytical Problem Solver: Advanced Buyer Persona Audit

In this course you will gain a deeper understanding of the Analytical Problem Solver Buyer Persona so that you can validate your market research and better align your marketing message with them. 

The introverted mindset and high intellect of the Analytical Problem Solver, as well as their tendency to prefer making choices based on dynamic strategies and decisive action, makes them a highly analytical buyer who rarely buys anything on impulse. Analytical Problem Solvers are not big on social interaction, and they prefer to keep to themselves. At the same time, they will be fascinated by a debate and by anything that challenges their view of the world.

Imagine trying to influence the decision of a general who is already putting the pieces of the puzzle together to set their plan in motion. That is pretty much an accurate description of what Analytical Problem Solvers are like once they decide to shop for something.

After completing this short course you will have taken significant steps toward acquiring the required buyer empathy to improve your ability to convert your target audience into buyers, your buyers into repeat buyers, and your repeat buyers into brand ambassadors.

Empathy, as defined by Roman Krznaric (who is a founding faculty member of The School of Life in London, England), is "the art of stepping imaginatively into the shoes of another person, understanding their feelings and perspectives, and using that understanding to guide your actions." The way this course will prepare you for that is outlined in the course structure below:

4 Lessons

Easy

Progress

Not started

The Conscientious Helper: Advanced Buyer Persona Audit

In this course you will gain a deeper understanding of the Conscientious Helper Buyer Persona so that you can validate your market research and better align your marketing message with them.

The Conscientious Helper is a strong extroverted personality who loves social stability and prefers to uphold traditional standards and social hierarchies that have already been established. Oftentimes, these individuals will be extremely passionate about helping others and they’ll regard the problems faced by their peers as their own. Loyal, noticeable, and capable of forming strong social bonds, Conscientious Helpers also have excellent organizational skills.

Their intensity and conviction will often be fueled by established, concrete beliefs about what should be good for everyone and they will rarely hesitate in openly expressing those beliefs even if the result might lead to a certain degree of resistance from others.

After completing this short course you will have taken significant steps toward acquiring the required buyer empathy to improve your ability to convert your target audience into buyers, your buyers into repeat buyers, and your repeat buyers into brand ambassadors.

Empathy, as defined by Roman Krznaric (who is a founding faculty member of The School of Life in London, England), is "the art of stepping imaginatively into the shoes of another person, understanding their feelings and perspectives, and using that understanding to guide your actions." The way this course will prepare you for that is outlined in the course structure below:

4 Lessons

Easy

Progress

Not started

The Creative Nurturer: Advanced Buyer Persona Audit

In this course you will gain a deeper understanding of the Creative Nurturer Buyer Persona so that you can validate your market research and better align your marketing message with them.

Introverted, yet having strong beliefs and a willingness to help others almost beyond any other personalities, the Creative Nurturer is truly a rare breed. Often perceived as extroverted by others because of their determination to be of help and to solve problems for those around them, Creative Nurturers often stretch out beyond their abilities and need time alone to recharge their batteries.

However, what truly sets Creative Nurturers apart from anyone else is their strong desire to solve problems completely. Extremely caring and nurturing, they will seek the solutions that not only offer temporary help, but also get to the root of the problem, and make it so that it never comes back again.

After completing this short course you will have taken significant steps toward acquiring the required buyer empathy to improve your ability to convert your target audience into buyers, your buyers into repeat buyers, and your repeat buyers into brand ambassadors.

Empathy, as defined by Roman Krznaric (who is a founding faculty member of The School of Life in London, England), is "the art of stepping imaginatively into the shoes of another person, understanding their feelings and perspectives, and using that understanding to guide your actions." The way this course will prepare you for that is outlined in the course structure below:

4 Lessons

Easy

Progress

Not started

The Energetic Thrillseeker: Advanced Buyer Persona Audit

In this course you will gain a deeper understanding of the Energetic Thrillseeker Buyer Persona so that you can validate your market research and better align your marketing message with them.

The Energetic Thrillseeker is one personality that you won’t have trouble picking out from the crowd. They often stand out through their remarkable charisma, willingness to engage with everyone, and desire to be wildly energetic almost at all times. Energetic Thrillseekers get a real thrill from being around people, telling jokes, and observing even the most minute details in a social gathering.

They also love trying things out instead of being cautious, even if it’s something dangerous that they never did before. Capable, rational, and efficient, they will often act before they think, and their materialistic, rational thinking will appeal to the majority of people, while helping them make practical decisions about choosing solutions and buying anything they might need.

After completing this short course you will have taken significant steps toward acquiring the required buyer empathy to improve your ability to convert your target audience into buyers, your buyers into repeat buyers, and your repeat buyers into brand ambassadors.

Empathy, as defined by Roman Krznaric (who is a founding faculty member of The School of Life in London, England), is "the art of stepping imaginatively into the shoes of another person, understanding their feelings and perspectives, and using that understanding to guide your actions." The way this course will prepare you for that is outlined in the course structure below:

4 Lessons

Easy

Progress

Not started

The Gentle Caretaker: Advanced Buyer Persona Audit

In this course you will gain a deeper understanding of the Gentle Caretaker Buyer Persona so that you can validate your market research and better align your marketing message with them.

At first glance, Gentle Caretakers will seem like they completely contradict themselves. While being gentle and caring, and seeming to want to adapt to people and situations as easily as possible, they also prefer to live completely as who they are in the present. However, when we look more closely, we’ll find that the two tendencies are harmonious, and their main desire is to live in a world where they can fit in while being themselves among others.

Highly creative and artistic, Gentle Caretakers are also spontaneous, and they love following their feelings. You’ll find them to be loyal friends who have an excellent fashion sense.

After completing this short course you will have taken significant steps toward acquiring the required buyer empathy to improve your ability to convert your target audience into buyers, your buyers into repeat buyers, and your repeat buyers into brand ambassadors.

Empathy, as defined by Roman Krznaric (who is a founding faculty member of The School of Life in London, England), is "the art of stepping imaginatively into the shoes of another person, understanding their feelings and perspectives, and using that understanding to guide your actions." The way this course will prepare you for that is outlined in the course structure below:

4 Lessons

Easy

Progress

Not started

The Hardworking Industrialist: Advanced Buyer Persona Audit

In this course you will gain a deeper understanding of the Hardworking Industrialist Buyer Persona so that you can validate your market research and better align your marketing message with them.

Grounded, practical, and down-to-earth leaders, Hardworking Industrialists fit in well in almost any type of working or business environment. They excel at being good organizers and helping people find their compass when they need someone to take the lead and make all the practical decisions that a community or an organization needs to follow. Although they are not natural born, charismatic leaders, Hardworking Industrialists love taking positions of leadership, since they allow them the freedom to set their own goals and to use people and resources in order to get those goals completed.

Their excellent people skills are matched only by their practical understanding of what groups and individuals can bring to the table in order to improve the chance of increased productivity and success.

After completing this short course you will have taken significant steps toward acquiring the required buyer empathy to improve your ability to convert your target audience into buyers, your buyers into repeat buyers, and your repeat buyers into brand ambassadors.

Empathy, as defined by Roman Krznaric (who is a founding faculty member of The School of Life in London, England), is "the art of stepping imaginatively into the shoes of another person, understanding their feelings and perspectives, and using that understanding to guide your actions." The way this course will prepare you for that is outlined in the course structure below:

4 Lessons

Easy

Progress

Not started

The Idealist Organizer: Advanced Buyer Persona Audit

In this course you will gain a deeper understanding of the Idealist Organizer Buyer Persona so that you can validate your market research and better align your marketing message with them.

The Idealist Organizer is one of the rarer personalities out there. They love to be leaders or teachers, and they have a lot of confidence and conviction, as well as a strong sense of altruism that inspires confidence in others and tends to get them a lot of influence among their peers. Politicians, coaches, doctors and teachers are typically some of the professions associated with this personality trait.

Idealist Organizers also love to organize things and people like a skilled general or strategist would. Their main desire is to form powerful bonds, be surrounded by positive, engaging people who love their presence, and being able to organize their lives and the lives of others to point them towards harmony and a better existence.

After completing this short course you will have taken significant steps toward acquiring the required buyer empathy to improve your ability to convert your target audience into buyers, your buyers into repeat buyers, and your repeat buyers into brand ambassadors.

Empathy, as defined by Roman Krznaric (who is a founding faculty member of The School of Life in London, England), is "the art of stepping imaginatively into the shoes of another person, understanding their feelings and perspectives, and using that understanding to guide your actions." The way this course will prepare you for that is outlined in the course structure below:

4 Lessons

Easy

Progress

Not started

The Imaginative Idealist: Advanced Buyer Persona Audit

In this course you will gain a deeper understanding of the Imaginative Idealist Buyer Persona so that you can validate your market research and better align your marketing message with them.

Original and compassionate beings to their core, Imaginative Idealists always want to uplift and give back to the world. Whether through meaningful conversations or through the products they buy, they always seek authenticity and deeper meaning, being driven by their emotions and intuition, rather than reasoning and judgment. The Imaginative Idealist will never accept restrictive or harmful ideas, and they often resonate with spiritual minded thinking.

Able to spontaneously make inspired choices and see through superficial things, most Imaginative Idealists tend to become private individuals who are still able to open up to the world through their compassion and willingness to uplift and support others.

After completing this short course you will have taken significant steps toward acquiring the required buyer empathy to improve your ability to convert your target audience into buyers, your buyers into repeat buyers, and your repeat buyers into brand ambassadors.

Empathy, as defined by Roman Krznaric (who is a founding faculty member of The School of Life in London, England), is "the art of stepping imaginatively into the shoes of another person, understanding their feelings and perspectives, and using that understanding to guide your actions." The way this course will prepare you for that is outlined in the course structure below:

4 Lessons

Easy

Progress

Not started

The Industrious Caretaker: Advanced Buyer Persona Audit

In this course you will gain a deeper understanding of the Industrious Caretaker Buyer Persona so that you can validate your market research and better align your marketing message with them.

The Industrious Caretaker is an extremely loving and caring individual who wants nothing but to help others and help create or maintain a sense of stability in the social community that they are a part of. Whether they exercise that approach at work, at home, or among their neighbors, the Industrious Caretaker will often be seen as the quiet, introverted organizers whom everyone seeks out for advice. They love forming strong social bonds and just about everything they do revolves around the social norms and structures of their community. Their strongest goal is to be of help to others and to gain recognition for their helpful and protective nature.

After completing this short course you will have taken significant steps toward acquiring the required buyer empathy to improve your ability to convert your target audience into buyers, your buyers into repeat buyers, and your repeat buyers into brand ambassadors.

Empathy, as defined by Roman Krznaric (who is a founding faculty member of The School of Life in London, England), is "the art of stepping imaginatively into the shoes of another person, understanding their feelings and perspectives, and using that understanding to guide your actions." The way this course will prepare you for that is outlined in the course structure below:

4 Lessons

Easy

Progress

Not started

The Inspired Innovator: Advanced Buyer Persona Audit

In this course you will gain a deeper understanding of the Inspired Innovator Buyer Persona so that you can validate your market research and better align your marketing message with them.

The Inspired Innovator personality type is one of the true intellectual forces among all personalities, and their keen, unconventional social approach will never let others forget that fact. Enthusiastic talkers, Inspired Innovators love pursuing knowledge and sharing it with their peers for the simple reason that it’s fun for them to do so. They will also engage in difficult topics and seek to educate the people around them, as long as they can find the knowledge and resources to help them do so.

Inspired Innovators are also highly creative, and they love exploring new ideas and finding new ways to analyze, share banter, and influence those around them.

After completing this short course you will have taken significant steps toward acquiring the required buyer empathy to improve your ability to convert your target audience into buyers, your buyers into repeat buyers, and your repeat buyers into brand ambassadors.

Empathy, as defined by Roman Krznaric (who is a founding faculty member of The School of Life in London, England), is "the art of stepping imaginatively into the shoes of another person, understanding their feelings and perspectives, and using that understanding to guide your actions." The way this course will prepare you for that is outlined in the course structure below:

4 Lessons

Easy

Progress

Not started

The Observant Artisan: Advanced Buyer Persona Audit

In this course you will gain a deeper understanding of the Observant Artisan Buyer Persona so that you can validate your market research and better align your marketing message with them.

The Observant Artisan is a somewhat rare personality, especially among women. Preferring to keep to themselves while at the same time really enjoying the exploration of the world around them and their ability to try out new experiences, Observant Artisans are quick to accept and somewhat easy to deal with, as long as you don’t restrict their movements. While most Observant Artisans have a reputation to jump straight into new experiences, they are still very rational and rarely buy anything simply because of an emotional choice.

Nevertheless, their impulsive nature can still take over from time to time, so they are likely to try out just about anything, as long as it might help them on their “trial and error” journey.

After completing this short course you will have taken significant steps toward acquiring the required buyer empathy to improve your ability to convert your target audience into buyers, your buyers into repeat buyers, and your repeat buyers into brand ambassadors.

Empathy, as defined by Roman Krznaric (who is a founding faculty member of The School of Life in London, England), is "the art of stepping imaginatively into the shoes of another person, understanding their feelings and perspectives, and using that understanding to guide your actions." The way this course will prepare you for that is outlined in the course structure below:

4 Lessons

Easy

Progress

Not started
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