In this course you will gain a deeper understanding of the 16 Buyer Personas so that you can validate your market research and better align your marketing message with them.

After completing this course you will have taken significant steps toward acquiring the required buyer empathy to improve your ability to convert your target audience into buyers, your buyers into repeat buyers, and your repeat buyers into brand ambassadors.

Empathy, as defined by Roman Krznaric (who is a founding faculty member of The School of Life in London, England), is "the art of stepping imaginatively into the shoes of another person, understanding their feelings and perspectives, and using that understanding to guide your actions." The way this course will prepare you for that is outlined in the course structure below: