Real estate marketing and video marketing have gone hand in hand for many years now. A good real estate professional knows just how compelling they must be in order to convince buyers and sellers to come to an agreement at the closing table. At the same time, video marketers know just how compelling a simple animation video can be. Put the two together, and you have a harmonious connection of supply and demand that’s seldom found with other types of marketing strategies.Read more
Emotions are an important part of our lives, and most people simply can’t function without the intensity of emotional responses being experienced on a regular basis. We feel sad when we’re facing a gloomy part of the day and happy when a friend shows up with a colorful bouquet of flowers.
Life is filled with emotional triggers and responses, and emotions are basically the colors that paint the filters made up of thoughts and assumptions that we place between us and our day-to-day lives. So it’s understandable why marketers would want to use emotional triggers to get us to buy stuff. As a marketer, learning how to use emotional triggers creatively and correctly can be your ticket to some of the highest sales you’ve ever experienced.Read more
Building video scripts can be fun and exciting, and it can be done in a carefree fashion – as long as you’re just scripting a funny skit or a short video about your cat. However, if you want to sell something using video marketing, your script will be extremely essential, and every little word will count. Keeping that in mind, it is essential to know as much as possible about your audience, be creative, use captivating first lines, and keep things simple. Following are a few important tips and recommendations to keep track of regarding these and several other noteworthy concerns.Read more
Animated explainer videos can be amazing when you’re trying to convey practical information to your viewers and prospects. Explainer videos provide information on how something works, or on the definition, varieties and important details of certain topics that are essential for your clients to understand – as in the case of ideas such as “equity” and “APR” if you’re selling mortgage loans.Read more