Dentistry is often a hard topic to sell. While people might be interested in keeping their teeth in good order, they’ll often be very careful and cautious about how they approach finding a new dentist. Most will try to find a trusted family dentist, orthodontist, or pediatric practitioner through friends and family, and very few will actually visit a local dentist based on an ad or article they find on their website.
So the question arises, how do beginning dentists find their audience, and how do they locate and get new patients for their practice? The answer applies to many startups and beginning small companies in this age of hi-tech marketing practices: animated videos.