Learn How to Develop Deep Empathy With Your Target Audience So That You Can Validate Your Market Research & Better Align Your Marketing Message with them
Discover in this bundle of 16 courses how to empathize with your target audience based on their buyer persona... even if you don't have any customers yet.
This bundle of 16 courses will breakdown the 16 key Buyer Personas which will enable you to better empathize with your target audience so that you can:
LucidAnimations’ Advanced Buyer Persona Bundle
LucidAnimations’ "Advanced Buyer Persona Bundle" is a collection of 16 multi-lesson courses that guide you through the 16 Key Buyer Personas top brands use to develop deep customer empathy. As a result, these courses will improve your ability to convert your target audience into buyers, your buyers into repeat buyers, and your repeat buyers into brand ambassadors.
How well do you really know your customers?
Here’s What You’ll Get When You Enroll
You will take a deep dive into the 16 key Buyer Personas below that the absolute best marketers are using to successfully drive large segments of their target audiences through their marketing funnels and ultimately converting them into buyers.
Analytical Problem Solver
Conscientious Helper
Creative Nurturer
Energetic Thrillseeker
Gentle Caretaker
Hardworking Industrialist
Idealist Organizer
Imaginative Idealist
Industrious Caretaker
Inspired Innovator
Observant Artisan
People Centered Creator
Philosophical Innovator
Responsible Organizer
Strategic Leader
Vivacious Entertainer
Here’s what a few folks are saying...
These are a just a few of the folks who have achieved tremendous success with tapping into the power of Buyer Personas and Customer Empathy by applying the principles taught in this course bundle:
Amy Wright
Content Marketing & SEO Consultant: AmyWright.me
People naturally gravitate toward businesses they know and trust
"Gaining trust as a business requires a subtle, but important, shift in the way in which you present yourself... Creating buyer personas, and continually using them to guide your business, can help keep you centered on the needs of your customers."
Jon Simpson
Chief Strategist: CriterionB.com
A Buyer Persona can have a great impact on your marketing strategy
"The key to any successful marketing or branding campaign starts with understanding your audience. And any well-defined audience starts with a buyer persona."
Safa Khudeira
Creative Project Manager: Intechnic.com
How Well Do You Really Know Your Customers?
"Maybe you think you don’t need buyer personas because you already know everything there is to know about your customers. Well… you really don’t. You are not your customer and this assumption can cost you... Marketers who rely on their intuition underperform compared to their colleagues who create and use buyer personas."
The Lessons
Each of the 16 Key Buyer Persona Courses is split into 4 Lessons
Lesson 1: What is their mindset?
What are they trying to achieve and why?
- Knowing how they frame the world around them will help you strike the appropriate tone when you communicate with them.
What are their problems & pain points and how do they overcome them?
- They won't care how much you know until they know how much you care.
What would prevent them from making a buying decision?
- This is a case of what you don't know can actually hurt you; you must understand this point if you ever hope to win them over as a customer or client.
Lesson 2: What resonates with them?
How can you improve their average day?
- The value they receive from you is measured in the distance between their undesirable before-state and a desirable after-state that your product or service must provide; your marketing message should clearly communicate this.
How much persuasion do they need before making a buying decision?
- Knowing whether they are more or less inclined to be skeptical (doubt based on receiving insufficient evidence) or cynical (doubt despite receiving sufficient evidence) will be vital in crafting an effective marketing message that translates into increased sales.
Lesson 3: How do the they behave throughout the Buyer’s Journey?
The Awareness Stage:
- Recognizing how they uniquely move from being problem-aware to becoming solution-aware will greatly shape your messaging at the top of your marketing funnel.
The Consideration Stage:
- Knowing how they, in particular, synthesize information throughout the middle of your marketing funnel is essential in moving them off the fence and onto making a buying decision.
The Decision Stage:
- Understanding the distinctive way they go about choosing your one product or service that meets their needs is vital so that you don't squander all of your efforts that ultimately led them to your checkout cart or desired conversion at the bottom of your marketing funnel.
Lesson 4: What is the Best Suited Animated Video Storytelling Approach for each Buyer Persona?
How does your animated video's look & feel align with your overall marketing strategy?
- Your product or service should be the primary factor in choosing your animated video's storytelling approach but understanding how to align it with the appropriate Buyer Persona is what separates you from the vast majority of your competition.
Not exactly sure what a "Buyer Persona" is? Here it is as defined by the leading authority on Buyer Personas:
Tony Zambito
Founder & Creator: Buyer Persona Development™ I Buyer Insights 2020 Initiative™ I Center For Buyer Insights
Buyer personas are research-based archetypal (modeled) representations of who buyers are, what they are trying to accomplish, what goals drive their behavior, how they think, how they buy, where they buy, when buyers decide to buy, and why they make buying decisions.
Advanced Buyer Persona Bundle
A 16 Course bundle that will help you improve your ability to convert your target audience into buyers, your buyers into repeat buyers, and your repeat buyers into brand ambassadors.
$99
Get Immediate Access...
16 Course Bundle
100% Satisfaction Guarantee for 30-Days
If you are not satisfied with this LucidAnimations course within your first 30 days of enrolling, just contact our support desk at support [at] LucidAnimations.com requesting a refund and we will give you all of your money back. No questions asked.
ADVANCED BUYER PERSONA BUNDLE
A 16 Course bundle that will help you improve your ability to convert your target audience into buyers, your buyers into repeat buyers, and your repeat buyers into brand ambassadors.
$99
Imagine the possibilities, then take action...
Empathy, as defined by Roman Krznaric (who is a founding faculty member of The School of Life in London, England), is "the art of stepping imaginatively into the shoes of another person, understanding their feelings and perspectives, and using that understanding to guide your actions."
The LucidAnimations’ "Advanced Buyer Persona Bundle" will improve your ability to convert your target audience into buyers, your buyers into repeat buyers, and your repeat buyers into brand ambassadors by increasing your capacity to empathize with your target audience.